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CONTACT: EMRE NEW YORK – 917-322-9751

EMRE NEW YORK DEBUTS THE LOVE AND PEACE COLLECTION:
GET READY TO SPREAD THE LOVE

October 7, 2009 – New York – Emre New York is known in fashion circles as a firm that takes creative risks and they certainly have paid off for Emre - the elegant Turkish-American designer whose creations grace the arms of Jennifer Lopez, Beyonce Knowles, Milla Jovovich and some stylish politicians on Capitol Hill.

Emre who is a fixture on the Oscar circuit with his fabulous handbags, clutches and pet carriers – is debuting his new line, appropriately called: The Love and Peace Collection that debuts for the 2009 holiday season and the 2010 winter season.

From his original bone pet carrier featured in the movie, “How To Lose A Guy in 10 Days” to his exotic snake and alligator bags created for the famous, to his clothing and shoe line, not to mention his line of Emre New York jewelry – each and every item exudes the classiness that Emre’s clients have come to identify as the ‘Emre touch.’

His firm Emre New York, specializes in designing custom bags that are only limited by the imagination. Mixed leather textures, bold colors, faux and genuine leathers, Italian waxed canvas – whatever you believe is possible, Emre can conceive and create for you.

Four standout styles in the new collection include the Lolita Bag, a sophisticated hobo shape that comes in butter soft Italian leather, snake print, croc-print cowhide and other leather variations, in a range of tantalizing shades.  The Lolita Bag is the one and only go-to bag for any time of the day and is so classy, it can easily transition from a fancy luncheon to the boardroom. No need to change your bag!

The Michelle Obama mini-clutch and its slightly larger version with a long strap – inspired by none other than the stylish First Lady, comes in a range of leather styles and amazing shades, too. You can’t help but be a class act with these little numbers gracing your arm!

For something in the trend setting category, the Kennedy Bag inspired by Emre’s friends, the Kennedy daughters, is stunning in croc leather print and a wide range of fabulous leathers and colors including the season’s best – purple. This bag, which can be worn over the shoulder, has that totally ‘hip’ look and feel.

The new version of the Emre New York’s popular Beckham Gym Bag – comes in faux leather for the price conscious and genuine leather for those who love to splurge. Either way, this bag is a huge hit with everyone – especially our favorite celebrities!  It’s incredibly versatile and whether you choose a crinkled, shiny patent leather in fire engine red or a more sedate, sleek black leather version – you’re sure to be a major hit anywhere you go!

Emre, who began as an artist whose work has been featured in a number of international venues and on some of his handbag creations, is not one to take challenges lightly.  He’s always believed and known that anything is possible and that his vision of beauty and function would make a bold statement in a sea of style clones. It’s precisely because of this amazing versatility that Emre attracts clientele from around the world.

With Emre’s ‘designs for life’ – there is something for everyone. Whether it’s exclusive pet carriers for dog lovers, dressy clutches and handbags for formal occasions, business bags for busy professionals, stylish super functional gym bags for men and women or unisex messenger bags and briefcases not to mention elegant laptop cases. All designs, display an individual flair for excellent workmanship with sleek, modern design, the hallmark of any Emre New York signature piece.

Each Emre bag is fashioned with love at his exclusive European factory by trained and highly experienced artisans with a meticulousness that is difficult to find in the current copycat style marketplace.

Emre’s philosophy is that every woman should feel confident and spread the love when she wears an Emre bag. As Emre said, “the bags are designed with love and high energy.” Many clients have reported being stopped in the street with their Emre bag because as they were told “there’s just something special about that bag.”

His predictions for trends in 2010: “more custom design and more very personalized bags designed with the individual in mind.” Emre feels clients are seeking something a bit less mainstream and a lot lighter. As he explains: “medium size bags will be the trend with lots of two tone colors.”

And according to Emre, exotic is back with a vengeance. All types of skin prints: snake, alligator and crocodile whether genuine or faux will remain the rage.

With all the bags glutting the market, what makes an Emre New York design stand out from the crowd? His very simple answer is this: “They’re lightweight, full of dynamic design, excellent craftsmanship and they exude an energy that isn’t easily identified: a type of j’ne sais quoi, that my clients demand.”

Emre’s advice for future handbag designers is quite direct and to the point: “stop copying, start creating.”