BRAND CONSULTING

Emre is not about bags or shoes alone, it's an attitude! "an attitude defined by confidence, prosperity, freedom and love", says Emre and continues: "style in the twenty first century is often trend-based, but genuine style is something that has a bit of what the French call 'je ne sais quoi' or 'elan vital' -that special touch that can never be defined but that everyone remembers long after a woman leaves a room." It is precisely this type of style that makes Emre one of New York's prestigious designers.

Emre emre@EmreNY.com Creative Director Jacob jacob@EmreNY.com Emerging Media Director Engin engin@EmreNY.com Visual Communication Designer

Branding. Why is it so important?

The foundation of successful branding is a winning marketing strategy.
The foundation of our business is providing nothing less.

Successful branding helps to position your company as you hope to be viewed in the minds of your prospects. Remember, your brand is not what YOU think it is. It's what your customers think it is. Your branding efforts (logo, website, advertising, etc.) are simply here to influence how your customers think about you. So, how do you create a brand that instills value and trust in the minds of your customers and that turns prospects into sales?

Strategic Marketing Planning produces the blueprint for your brand.

Our strategic branding process provides the foundation for any branding project we undertake. It starts with an intense discovery process in which we research your company, your goals, and your competition and ends with a Branding Blueprint that defines how your brand will be created. The Branding Blueprint serves as the foundation for building or enhancing your branding design, and allows members of our team to access key information on your company throughout the development of your image. We believe that without this important step, our design and development efforts are compromised.

Our Branding Blueprint includes the following items and more:

• Company Overview – Who you are, what you do, how you do it
• Established Marketing Goals – What are you hoping to achieve, what are some specific, measurable targets you wish to reach? What are your conversion goals?
• Industry – what is the current state of the industry in which your company operates?
• Target Market – Who they are, where they are, how they buy, why they buy, what they need.
• Product Brand – What type of product branding do you currently have in place? Is it appealing to your customers?
• Unique value proposition – What type of value do you offer to potential customers? What are the key benefits of your product/service? Your Differentiators? How do we want your company to be perceived?
• Competitive Positioning Strategy – Who are your competitors and how are you different from them?
• Customer Mind Set & Psychographics – What do they want to see, need to see? What are their pain points?
• Engagement/Conversion Plan – This shows how we plan to engage your audience and get them to interact with your site on various levels. It will be directly tied to forms, downloadable media, presentations, ordering, launch parties, product placements, etc.

Why Emre New York Branding.

The foundation of successful branding is a winning marketing strategy.
The foundation of our business is providing nothing less.

We are positioned to provide small and medium sized creative organizations with best in class branding, marketing and creative services, without the large agency price tag. We use in-house creative and technical talent as well as hand-picked vendors to offer full-service marketing and branding services to small and medium enterprises, as well as government agencies and non-profit organizations. Our design and marketing services include:

• Brand development/re-branding
• Marketing and sales strategies
• Web design and development
• PR and online marketing
• Persuasive copy writing
• Interactive presentations and media
• Graphic design, logos and corporate identity
• Exhibit design, hardware and management
• Advertising and direct mail campaigns

Emre New York's Competitive Advantages:

We take the time to get to know our customers and their marketing objectives from an unbiased outsider's perspective. We combine our knowledge, our customers' own perspectives and, quite often, their customers' perspectives to create an effective marketing strategy. This process helps us create a unique "branding blueprint" that gives all members of the creative team valuable insight and creates a foundation from which to design, develop and implement contracted media.

Another of our core competitive advantages is the talent of the people we employ. Each member of our team has been hand-picked by the owners of Emre New York. We hire the best talent and train them to think outside the box and to focus on results and clarity over fancy design with no apparent conversion goals or marketing direction.

"Your company statement, "We Give Your Brand A Good Name!", is the perfect tag line for your company because that is exactly what you do! Keep up the great work. Looking forward to growing our company with ENYB." Lisa B., Co-Founder

"ENYB is enthusiastic, highly motivated and fun to work with. Thy give you honest opinions...backed by facts and reason. I recommend them highly!" Carl H., Director

To learn more about how Emre New York Branding can assist your organization, or to discuss ideas and branding strategies with us, contact customerservice@emreny.com or ilgi@emreny.com.

Your Web Site has 7 seconds to Create Trust, Value and Credibility.

Within moments of landing at your website, your prospective customers have already answered the following questions in their minds:

1. Is this a company I can trust?
2. Does this company offer excellent value?
3. Is this a credible source for the products or services I need?

Since these questions are answered within the first 7 seconds of visiting your website, it's no wonder that the design of your web site is the number one factor that drives the perceived trust, value, and credibility in the minds of your prospects. And guess what? Without trust, value, and credibility - you're going straight to No-where-ville.

This is NOT a job for a "web designer" or a graphic artist! It's not about updating your "look".

It's about improving the way you do business, and changing the way your brand is perceived. If you want a highly effective website (the most important part of your brand), YOU need a team of experts that understand the whole process and have the in-house talent needed to produce the results.

In 2010 selling is not about "pushing" a message through advertising or aggressive sales techniques. It's about impressing and helping customers. Customers don't want to see what YOU want to project (that's inside-out thinking). Rather, they want to see how you can solve their problems or challenges. The outside looking in is seeing your brand from their point of view.

Where do customers go to gain insight into your company and your offerings? You guessed it, your website!

Consider these facts about the quality of your website design:

• Over 90% of prospective customers will visit your website before considering doing business with you.
• A high-quality website design markedly improves your ability to convert a prospect into a customer.
• 46% of web sales are lost because the website does not build value and credibility.
• The #1 reason people abandon a website is bad design.

At Emre New York Branding, we've been creating professional custom website designs for nearly 10 years and we have seen the benefits of quality web site design played out in the hundreds of brands we've helped.

What is different about EmreNY Branding Process?

Everything... Because we understand that great website design is a process, not just an artistic endeavor. We also know providing a website that will generate leads and sales for your company is probably the most important branding challenge your company faces today.

Make Sure you Plan for the Big Picture, Not a Quick Fix.

Emre New York's proven web design process gives your business the best chance to be found, attract leads, and convert sales. By combining smart marketing, rock star design, and furious development talent we can ensure your truly custom website thrives in today's challenging marketplace. Think about it. You have prospective customers visiting your site every day. Do you know who they are? Only if they tell you. And what are you doing to encourage them to raise their hands? Hmmmm...

Lead Generation Tools Turn Prospects into Leads

The right lead generation tools make prospects WANT to raise their hands and tell you who they are. Some examples of the types of lead generation tools we use for our clients (we know they work!) are: Downloadable PDF Brochures; PowerPoint Presentations; White Papers & Case Studies; Guides; Galleries and Portfolios; Videos; Landing Pages; Email, Blog and other Social Media Invitations; and much more! For all of these tools, we provide complete writing, editing, design, and production.

You are a creative artist, a designer with a great product line and you want to introduce it to the competitive marketplace ...When you hire our services, we:

1. Put you in touch with a very creative web designer and have him re/create your web page for the American market. (The affordable design fee needs to be determined with the designer. We will work with the designer to determine your needs and work out the best price for a site that will do the job.)
   There are two stages / two options to web presence: The first is an "image site" that creates a buzz around your brand- this is a must if you want to impress the wholesalers. The second, and this can be setup later or at the same time with the image site creation, a better online store where you can take online orders from the retail customer. The site will be created by the designer according to our recommendations for the best highlights. We will help the designer put things together for the site.
2. Design a new online postcard each month talking about your collections and mail those out to Emre NY's exclusive e-mailing list. Many shoppers are registered with our mailing list.
3. Optionally we can prepare snail-mail ad campaigns to be surface mailed to carefully chosen addresses of top earners in the US. We shop our printers very aggressively and bring you the lowest cost per postcard per campaign. An added benefit is savings in postage since we are registered with USPS and we presort our mailings and bill you the reduced postage only.
4. Product place your creations to Hollywood celebrities who love fashion. Introduce your brand to high end fashion article writers -online and in print.
5. We are also members of and subscribe to Nielsen BPC -so you don't have to-, and have access to any publication published in the USA (9,000 b-to-b publications in over 220 markets.)
6. Help you reach clients and keep them engaged with a monthly ezine (electronic magazine) -highly recommended; we get business from each newsletter.
7. Write press releases for your venture and about your updates.
8. Use our name presenting you on any promotional materials so people in our circle will respect you in a shorter time, and benefit from the same prestige.
9. Help you work with the best online private sales companies and have them do sales events for your products online.
10. Organize launching events for each collection to shoppers or media or buyers exclusively, maximum three events per year. Event expenses are paid by the client. We get good deals from all kinds of suppliers including space, invites, ornamentation if necessary. We design the invites which is included in the monthly fees.

To learn more about how Emre New York Branding can assist your organization, or to discuss ideas and branding strategies with us, email us at Branding@EmreNY.com.